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PRE-ORDERS OPEN · FOUNDING CUSTOMER PRICING · SHIPS SOON

Now Taking Pre-Orders · Gluten-Free Crispy Fry Flour

Crunch Without
the Gluten.

One perfectly balanced blend for impossibly crispy chicken, seafood, vegetables, and anything else worth frying.

Gluten Free · No Gums · Five Ingredients

Founding Customer Pre-OrderShips soon

Stop Mixing.
Start Frying.

Great gluten-free frying used to mean measuring and mixing several different bags. Golden Hour combines the right flours and starches into one dependable blend built for serious crunch.
No measuring. No mixing. No guesswork.

PRE-ORDERS OPEN · SHIPS SOON PRE-ORDER NOW

One Bag.
Endless Crunch.

Gluten Free Five-Ingredient Blend No Gums No Measuring

The Blend

Built for Crunch.

Five carefully balanced flours and starches. Each one has a job. Together they create the golden, craggy coating gluten-free frying has been missing.

White Rice Flour

Dry, shattering crunch.

Tapioca Starch

Grabs on and builds craggy texture.

Arrowroot Starch

Keeps the crust light and crisp.

Almond Flour

Adds richness and deep golden color.

Potato Starch

Creates blistering and extra crunch.

Contains tree nuts: almonds.

The Crumbs Don’t Lie.

Drag to explore →

Fry What You Love.

Chicken is only the beginning. Tenders, fish, shrimp, vegetables, onion rings, pickles, mozzarella sticks, and every crispy craving in between.

Recipes

Your New Fry Rotation.

Same bag, endless directions. Season it, coat it, fry it.

Golden Hour

Make What You Love.

Golden Hour creates purpose-built gluten-free flour blends for the foods people crave most. Every formula is developed for a specific result, from crackling crusts to chewy loaves and beyond.

Crispy Fry Flour is where we’re starting. There is much more worth making.

Our Story

Flour Made for
What You Want
to Make.

Golden Hour started with a familiar kitchen ritual: opening several different bags just to make one batch of crispy chicken.

We knew gluten-free cooks deserved something purpose-built. So we created one balanced fry flour designed to deliver the texture, flavor, and crunch the occasion calls for. Now we’re building a new kind of flour brand, dedicated to helping people make the foods they love.

READ OUR STORY

Be First to
the Crunch.

24 oz Gluten Free No Gums Contains Almonds

Pre-OrderShips soon · Free shipping $35+